Bin's GoMB talk
Mr.Awang spent much time putting up GoMB's blog, so let's share some ideas! Why GoMB's blog? Actually we'd love to bring GoMB to life, also to inform our friends who like GoMB about the schedules of products.
Well...let me start, hmmm...it's going to be interesting. Why do we need GoMB in the family of Gamania, and what's the mission? In fact, GoMB was born in a troubled night two years ago. At first, we simply wanted to help Gamania own the IP database with our advantage. We produced and put it on sale experimentally to see the market possibility. Hopefully we can build up some resources through this sub-brand.
There are many ways to do a sub-brand, and we prefer in the fun way. This kind of practice was frequently used on many international leading brands, like Fabrica of Benetton, ±0 of Takara(used to be), or amadana of Toshiba. No matter what kind of form it is, or the contents are, an experimental brand is always helping the corporation improve its culture, bring the creativity, and discover new markets. It often brings fabulous result with surprise .
Gamania is a fun-maker. For all the Gamanians, making the world fun should be an attitude and a specialty. To bring new ways to "have-fun", to lead people to "have-fun", and to make "have-fun" educational will be our main tasks. For the past two years, GoMB did designer toys, the publications, the T-shirts, and Art events , and also tried to develop the brand with named designers. Thanks to Gamania's support, to the experiences accumulated, and to several developments of organizations, we have known new domains and made lots of new friends. We know that we are heading for our own way, and we will have much more ideas and calls to do the "fun" Gama culture.
After the cross-overs with cool designers, we would take it slow. GoMB's next step is to set up a series for our favorite "Gamania" brand. And we believe that next projects would excite more original ideas and merchandise's power in forming Gama culture. But as for internal limited items or assigned retailers, honestly, we still got no ideas, but one thing for sure, you great folks would expect it!
Branding isn't easy to do, and we have a long way in the future. To friends who like GoMB, remember to keep on advising us! Quality + Creativity will be our promise, Gama culture go go go!!
posted by yoyo @ 12:17 AM
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